Everyone knows the phrase “a picture’s worth a thousand words,” but that’s not all it’s worth. Sometimes they’re worth followers, likes, or comments, which can result in dollars.
We’ve talked about promoting yourself on twitter and Facebook, two social media sites that are more word oriented than image oriented. Now it’s time to focus on Instagram, the image sharing site known for square photos and dozens of filters. There are plenty of fields that would benefit from this website, including (obviously) photographers, artists, fashion designers, chefs, and really anyone who creates their own products for sale. Here are 3 tips to use the 4 year old site to help you find new clients and colleagues.
1. Get creative
Obviously, share pictures of your products. Did you make a killer dress? Show it off. Did you create a beautiful mural? Show it off. Your account is going to get pretty boring pretty fast if the end result is all that’s there to see. Create excitement by posting an image of your tools before you begin a new piece, or a sneak peak at a half finished product. Keep the contents of your account relevant to what you do, but don’t make things monotonous for your followers.
2. Don’t forget behind the scenes shots
Do you have coworkers? Collaborators? Bonus points if you have an actual office or studio! These spaces and faces are full of photo ops for you to share on Instagram. Not only will they add interest to your account, they also give your brand a face and personality. People see that they’re buying from or working with real humans who go on coffee runs or pull office pranks. It doesn’t matter if it’s just you and a few coworkers or an Artist Mannequin, giving your brand personality will only help you grow.
3. Use hashtags
Just like twitter, hastags are important on Instagram. They’re searchable, giving you the opportunity to connect with new clients at the click of a mouse. Instagram itself recommends no more than 3 hashtags per post which is probably the best way to keep your followers focused on your images and the text you attach to them. Do your research before posting a hashtag. Just like twitter, you want to make sure that the words you use attract the right people to your account.
Since launching in 2010 there’s not that much data on how well Instagram helps businesses. There’s no denying that using the social media site in the right way has been beneficial to many brands though. In the end how much it will help you depends on how much you rely on showing people a physical product as opposed to having them read or listening to something. Since the site is only 4 years old, it doesn’t have the following to replace Facebook or maybe even twitter, but that shouldn’t deter you from adding it to your arsenal of promotional tools.
Dulaunoy, Alexandre. Taking a Picture in Zurich. 10 Feb. 2014. Online image. Flickr. 13 Oct. 2014. https://flic.kr/p/k6yYKR